In the first part, the lecture was focus on a brief outline of the benefits and challenges that interdisciplinary research brings in the field of contemporary visual culture. In the outline of several cultural streams of image phenomena studying, the Anglo-American tradition approaches the visual culture through the apparatus of Cutural studies and critical theory, with an increased interest in the manifestations of contemporary media and popular culture.

The second part of the evening presented the specific activities of the Fresh Eye Visual Culture Platform (www.fresh-eye.cz). The project, which has been offering free publicizing lectured evenings since the autumn of 2011, has been working on the voluntary activity of the implementation team since its inception. In the long run, he builds a free video archive, publishes high-quality college work, announces a college competition, educates secondary school students, initiates expert meetings, and addresses a wider audience with translational academic titles (John Berger: Ways of Vision and W. J. Mitchell: Image Theory). The activity of the platform can be understood as a search for new ways of popularizing knowledge and opening up the academic field to the public.

# lecture from TIM Panel (subject taught in the field of Theory of Interactive Media at FF Muni in cooperation with PRAHA / Forum for Architecture and Media)


Andrea Průchová is a visual culture theorist, researcher and pedagogue. He teaches at Charles University, Prague College and Scholastice. In the field of research he cooperates with the National Film Archive, the Faculty of Philosophy of the Charles University, the Faculty of Social Sciences of the UK and the Institute for the Study of Totalitarian Regimes.

She established and runs the Fresh Eye Visual Culture Platform. He holds the Fulbright Scholarship (NYU, Pratt Institute, NYC), Residential Scholarships from Visual Studies Workshop Project Space (USA), the Georg Eckert Institute (DE) scholarship, and the Hlava Foundation’s Foundation scholarships. In the Czech language, she translated the essays’ Methods for the Visualization of John Berger and participated in the translation of The Theory of Image by W. J. T. Mitchell. Abstracts published in separate chapters in Palgrave Macmillan (2015), Springer Publishing House (2017) and University of Turku Press (2018).

At home, she contributed, for example, to the journals Media Studies, Social Studies and Illuminations. At present, he defends doctoral work devoted to the research of the historical component of history textbooks published in the years 1967 – 2011. Currently he is the principal investigator of the Laterna magika (www.laterna-research.cz) research project and in the role of the researcher he participates in the development of educational historical application HistoryLab (www.historylab.cz). It also collaborates on research into online public participation in the discussion of refugee crisis (study of visual expressions) and research of media industries with an emphasis on the study of the cultural and creative potential of a higher humanitarian environment. At the end of 2018, Nicholas Mirzoeff’s publication “How to See the World” (or Ways of Visualization for the 21st Century) is being prepared for the first time in the framework of the Fourth International Conference for Visual Culture on the topic “Visual Pedagogies” 2018).

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